Work Experience
ROCHE FARMA SPAIN 2014-2021
Communications Specialist
2020 – 2021
Developed and executed a creative communications plan for the HealthCare Compliance Network supported by branding and digital materials to unify network shared knowledge and procedures, successfully launching the international program on the established date with more than 90% initial employee participation.
SHINE Brand & Communications Specialist
2019 – 2020
Created a transition concept that streamlined the implementation of a new company culture at affiliate level, to align with headquarter-mandated international cultural changes. The project involved branding, conceptualization, agile methodology, diversity & inclusion principles and an employee feedback-based action plan.
Through a variety of materials, events, workshops, a website and a carefully planned communications strategy we achieved higher-than-anticipated participation rates in all areas of the company and a speedy adoption of the new concepts and protocols, putting us ahead of curb in the alignment with our global company mindset.
The General Manager entrusted this project to an inside team, in lieu of an external agency, to make it a more relatable, people focused and company specific project that would yield real and relevant results for employees.
Senior Creative Specialist
2017 – 2019
Responsible for all creative content in the affiliate, from the conceptualization to the design and implementation of in-house materials, event management, branding and vendor selection and the close collaboration with external providers for larger projects.
Identified a need for quicker publications and more relevant content in our social media channels, which led to additional professional training and a more diversified portfolio of services to address the needs of our growing online channels, generating an increase in real-time audiovisual content.
Junior Creative Specialist
2015 – 2017
Integrated solutions for internal and external communications campaigns, from development to implementation. Responsible for the creation of all digital and print materials responding to the needs of 9 different company areas.
Built a business case that analyzed the cost of alternate creative agency services vs. the cost of a full-time in-house designer; which, after only three months, showed savings of more than 300.000 euros and resulted in the creation of a permanent in-house position.
Graphic Design & Communications Intern
2014 – 2015
Consolidated a portfolio of design services and shared it with all areas of the affiliate, centralizing the demand for such projects and expanding my area of service from one department to the entire company (over 600 employees).
FREELANCE COLLABORATIONS
BlueSky Comunicación
2018 – 2020
Closely collaborated with this communications consultant in creating websites, branding and audiovisual content for various start-ups.
Las Buenas Costumbres
2019
Designed and implemented a brand that fit the client’s philosophy; and consolidated all available information to create an attractive and accessible website full of genuine content, leading to a 40% increase in bookings.